Join a master class of legendary radio gurus that includes Britain’s Tony Hertz and Ralph Van Dijk … America’s Austin Howe, John Immesoete, Keith Reinhard and Thomas Hripko … Australia’s Street Remley, Lionel Hunt and Jack Vaughan. Spiced with first-hand tips from famous creatives like Michael Conrad, David Droga, Paul Fishlock, Neil French, Steve Henry, and more. Share their personal creative processes in page after page of practical and inspiring advice, complete with the world’s best scripts. Learn the trade secrets of radio recording in the world’s sharpest studios like Britain’s Angell Sound and Eardrum, America’s Famous Radio Ranch, Australia’s Flint Webster, Song Zu and Stellar Sound.

Step behind the scenes of radio campaigns like Real American Heroes and Motel 6 from world-class agencies like BBDO, The Campaign Palace, DDB Worldwide, Leo Burnett, Saatchi & Saachi, and many more. It’s the one book that can help you master radio creativity.

From the Inside Flap
More Praises for Cutting Edge Radio

ADOI magazine, Malaysia

Aitchison has managed to create the rare advertising text that simultaneously entertains, educates and most importantly, inspires. Aitchison is clever in intertwining his theory with practical examples - the real secret in maintaining any advertising professional's rapt attention."

BOB DENNIS, Vice President Creative Services,

MediaCorp Radio Singapore

"I wish this book had been written years ago. It's long overdue. It's a must for anyone who has an interest in radio advertising and is probably the most valuable investment any young writer could make."

DAVID GUERRERO, Chairman & Chief Executive Officer,

BBDO/Guerrero Ortega Manila

"Jim's new book is much needed and deserves a place on the bookshelf of every ambitious creative team in the region."

About the Author
Jim Aitchison, an Australian, was former creative director of Singapore’s Ball Partnership and Batey Ads. He has won hundreds of awards and judged many of the world’s top shows. His first two books, Cutting Edge Advertising and Cutting Edge Commercials, have become international bestsellers. After twenty years in advertising, he is now an author, actor and voice-over.

Keywords: Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century Asia, Books, Jim Aitchison, Business & Economics, Advertising & Promotion, Radio advertising, United States, Performing Arts, Radio - General, Marketing - General